A consumer gets a new Tivo (or a new DVR). This device records all of the consumer's favorite shows and suddenly the consumer does not have to stay at home to watch those shows. To do this, the consumer needs to learn about programming the device, changing programming, and is now able to engage in a new social life. From the consumer's perspective, this would be seen as a(n):

A consumer gets a new Tivo (or a new DVR). This device records all of the consumer's favorite shows and suddenly the consumer does not have to stay at home to watch those shows. To do this, the consumer needs to learn about programming the device, changing programming, and is now able to engage in a new social life. From the consumer's perspective, this would be seen as a(n):



Answer: discontinuous innovation


Learn More :