Audiences are allowed to preview actual movies (a "sneak preview") such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?

Audiences are allowed to preview actual movies (a "sneak preview") such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?



Answer: Market testing


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