What are the differences among the three types of vertical marketing systems?
Answer: The administered vertical marketing system is one where there is no common ownership and no contractual relationships but the dominant channel member controls the channel relationship. The Contractual vertical marketing system is one where there is contractual agreements between different firms in the supply chain to try and increase economies of scale and reduce conflict. Lastly, the Corporate Vertical marketing system is one where a parent company has complete control over its supply chain.
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