As we discussed in class, services differ from products (goods) in along a variety of dimensions. Which characteristic of services means that marketers must find ways to relate services to situations that will be familiar to the customer? The characteristic of:

As we discussed in class, services differ from products (goods) in along a variety of dimensions. Which characteristic of services means that marketers must find ways to relate services to situations that will be familiar to the customer? The characteristic of:



Answer: Intangibility


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