A person who has loaded the Weather Channel app on his or her smartphone to get up-to-the-minute weather information is attempting to fulfill which primary motivation for using a mobile app?
Answer: Discovery
Twitter is a what type of blog?
Twitter is a what type of blog?
Answer: Microblog
In terms of the 4E framework, a company that utilizes a media-sharing site such as YouTube does so to help consumers
In terms of the 4E framework, a company that utilizes a media-sharing site such as YouTube does so to help consumers
Answer: To experience the company's goods or services
What are the activities included in the 4E framework for social media?
What are the activities included in the 4E framework for social media?
Answer: Excite, educate, experience, engage
According to the lecture, which type of selling is the greatest number of people engage in?
According to the lecture, which type of selling is the greatest number of people engage in?
Answer: Order Taking
Which of the following statements regarding the preapproach stage with respect to international selling is MOST ACCURATE?
Which of the following statements regarding the preapproach stage with respect to international selling is MOST ACCURATE?
Answer: Customs are very important in dictating appropriate protocol.
The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision is referred to as
The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision is referred to as
Answer: Personal Selling
The performance measure of average Page views per visitor is the number of
The performance measure of average Page views per visitor is the number of
Answer: page views divided by visitors in a given time period.
In class, we heard about several "Trends" in Personal Selling. Which trend involves the ability of salespeople to retrieve the information they need at virtually any time they need it?
In class, we heard about several "Trends" in Personal Selling. Which trend involves the ability of salespeople to retrieve the information they need at virtually any time they need it?
Answer: Mobile Technology
In class, we talked about the stages in the personal selling process. If you are working with information to understand the potential customer's current needs and feelings about the available brands, which stage of the process are you in?
In class, we talked about the stages in the personal selling process. If you are working with information to understand the potential customer's current needs and feelings about the available brands, which stage of the process are you in?
Answer: Preapproach
In class, we talked about the stages in the personal selling process. in the Presentation Stage, a salesperson would do all of the following EXCEPT:
In class, we talked about the stages in the personal selling process. in the Presentation Stage, a salesperson would do all of the following EXCEPT:
Answer: Do most of the talking to show a true understanding of the prospect's needs.
Salespeople called outside order takers visit customers and __________.
Salespeople called outside order takers visit customers and __________.
Answer: replenish inventory stocks of resellers
Salespeople called __________ visit customers and replenish inventory stocks of resellers, such as retailers or wholesalers.
Salespeople called __________ visit customers and replenish inventory stocks of resellers, such as retailers or wholesalers.
Answer: outside order takers
The personal selling process refers to
The personal selling process refers to
Answer: the sales activities occurring before, during, and after the sale itself, consisting of six stages: prospecting, preapproach, approach, presentation, close, and follow-up.
Personal selling serves three major roles in a firm's overall marketing effort. Salespeople: (1) are the critical link between a firm and its customers; (2) __________; and (3) may play a dominant role in a firm's marketing program.
Personal selling serves three major roles in a firm's overall marketing effort. Salespeople: (1) are the critical link between a firm and its customers; (2) __________; and (3) may play a dominant role in a firm's marketing program.
Answer: are the company in a consumer's eyes
Lindsey Smith's selling success is due in large part to her
Lindsey Smith's selling success is due in large part to her
Answer: continually reinforcing GE Healthcare's competitive advantage.
In class, we learned about the 5 phases of social media measurement. Which phase is related to sign-ups, free trials, and content downloads?
In class, we learned about the 5 phases of social media measurement. Which phase is related to sign-ups, free trials, and content downloads?
Answer: Action/Conversion
In class, we saw a commercial in which an infant pounding on a computer kept clicking on a "buy" element of a web site. The POINT of this commerical was that marketers must:
In class, we saw a commercial in which an infant pounding on a computer kept clicking on a "buy" element of a web site. The POINT of this commerical was that marketers must:
Answer: be "smart" about their data analytics.
There are five dimensions to emotional intelligence: __________; self-awareness; the ability to manage one's emotions and impulses; empathy; and social skills.
There are five dimensions to emotional intelligence: __________; self-awareness; the ability to manage one's emotions and impulses; empathy; and social skills.
Answer: Self-motivation
The most basic of the three sales management functions is
The most basic of the three sales management functions is
Answer: Sales plan formulation
Formulating the sales plan involves three tasks: (1) __________; (2) organizing the salesforce; and (3) developing account management policies.
Formulating the sales plan involves three tasks: (1) __________; (2) organizing the salesforce; and (3) developing account management policies.
Answer: Setting objectives
Price-lining is considered to be a __________ approach to pricing.
Price-lining is considered to be a __________ approach to pricing.
Answer: Demand-Oriented
The sum of the expenses of a firm that is stable and does not change with the quantity of the product that is produced and sold is referred to as
The sum of the expenses of a firm that is stable and does not change with the quantity of the product that is produced and sold is referred to as
Answer: Fixed Cost
The first Apple iPad was introduced in 2010 at an initial price of $650 for the 16 GB version. People waited in line overnight so they could be one of the first to own this unique tablet device. Which pricing strategy did Apple use to help recoup its research and development costs for the iPad?
The first Apple iPad was introduced in 2010 at an initial price of $650 for the 16 GB version. People waited in line overnight so they could be one of the first to own this unique tablet device. Which pricing strategy did Apple use to help recoup its research and development costs for the iPad?
Answer: Skimming Pricing
Microsoft, Sony, and Nintendo are the three principal firms in the video game console market. How much price competition is most likely for video game makers?
Microsoft, Sony, and Nintendo are the three principal firms in the video game console market. How much price competition is most likely for video game makers?
Answer: Each firm is aware of each other's prices and may adjust them based on the prices of the other two firms.
In class, we noted that in order to set price for our product, it would be helpful to understand the Profit Equation. What IS that equation?
In class, we noted that in order to set price for our product, it would be helpful to understand the Profit Equation. What IS that equation?
Answer: Profit = Total Revenue - Total Cost
According to lecture, with penetration pricing we will get a large share of the market quickly. This means that (i) our per unit production costs drop quickly and (ii) _______________.
According to lecture, with penetration pricing we will get a large share of the market quickly. This means that (i) our per unit production costs drop quickly and (ii) _______________.
Answer: with high volume of sales we will generate a good profit.
In class, we considered the way in which value-pricing is used by firms like McDonald's to provide more value to consumers. In general, this one useful approach to get consumers' attention for our product. However, as discussed, a practical problem can arise if:
In class, we considered the way in which value-pricing is used by firms like McDonald's to provide more value to consumers. In general, this one useful approach to get consumers' attention for our product. However, as discussed, a practical problem can arise if:
Answer: The COSTS for ingredients may rise, so that the firm cannot produce a profit at the value-priced amount.
In Marketing in the News, we heard that some of the biggest publishers in the US — including The Wall Street Journal, The New York Times, and The Financial Times — have signed up to a new service that will allow them to:
In Marketing in the News, we heard that some of the biggest publishers in the US — including The Wall Street Journal, The New York Times, and The Financial Times — have signed up to a new service that will allow them to:
Answer: Charge readers on a per-article basis.
Four key challenges that package and label designers face include: (1) connecting with customers; (2) environmental concerns; (3) health, safety, and security issues; and (4) __________.
Four key challenges that package and label designers face include: (1) connecting with customers; (2) environmental concerns; (3) health, safety, and security issues; and (4) __________.
Answer: Cost Reduction
A company uses __________ when it manufactures products but sells them under the brand name of a wholesaler or retailer.
A company uses __________ when it manufactures products but sells them under the brand name of a wholesaler or retailer.
Answer: Private Branding
Tuition, charges, fares, fees, and rates are all terms
Tuition, charges, fares, fees, and rates are all terms
Answer: Given to describe the price of services.
While there are the 4 Ps of marketing, there are the __________ Ps of services.
While there are the 4 Ps of marketing, there are the __________ Ps of services.
Answer: 7
The less-expensive matinee movie pricing offered on shows prior to 4:00 P.M. is an example of
The less-expensive matinee movie pricing offered on shows prior to 4:00 P.M. is an example of
Answer: Off-Peak Pricing
In Marketing in the News, we heard that the Lincoln commercials that used Matthew McConaughey were very effective in:
In Marketing in the News, we heard that the Lincoln commercials that used Matthew McConaughey were very effective in:
Answer: Building awareness for the brand
Based on lecture, which of the following would be a good example of an ancillary service seen in B2B marketing?
Based on lecture, which of the following would be a good example of an ancillary service seen in B2B marketing?
Answer: Favorable credit terms
Which characteristic of services means that marketers must be careful in the selection and training of their service personnel? The characteristic of:
Which characteristic of services means that marketers must be careful in the selection and training of their service personnel? The characteristic of:
Answer: Inconsistency
Which characteristic of services means that marketers must educate their consumers about their role in the service process? The characteristic of:
Which characteristic of services means that marketers must educate their consumers about their role in the service process? The characteristic of:
Answer: Inseparability
DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese stuffed crust to its line of pizzas is an example of __________.
DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese stuffed crust to its line of pizzas is an example of __________.
Answer: Product modification
Adding value to the product (or line) through additional features or higher-quality materials is referred to as __________.
Adding value to the product (or line) through additional features or higher-quality materials is referred to as __________.
Answer: Trading Up
The division of products into durable and nondurable goods is to __________.
The division of products into durable and nondurable goods is to __________.
Answer: Provide direction for marketing actions
Because early-stage financing is almost always a problem for those starting a new business, __________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.
Because early-stage financing is almost always a problem for those starting a new business, __________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.
Answer: Crowdfunding
Dockers, the U.S. market leader in casual pants, originally intended its product as a single pant for every situation. Dockers now promotes different looks for work, weekend, dress, and golf. Dockers' new strategy is designed to __________.
Dockers, the U.S. market leader in casual pants, originally intended its product as a single pant for every situation. Dockers now promotes different looks for work, weekend, dress, and golf. Dockers' new strategy is designed to __________.
Answer: Create a new use situation
In class, we considered the case of Church & Dwight company. We noted that, in the consumer product area, the company markets Household Deodorizers, Household Cleaners, Oral Care Products, Laundry Products, Pet Care Products, Personal Care Products, Arm & Hammer Baking Soda, and Deodorant & Anti-Perspirants. Based on this information, how much depth do they have in their product mix?
In class, we considered the case of Church & Dwight company. We noted that, in the consumer product area, the company markets Household Deodorizers, Household Cleaners, Oral Care Products, Laundry Products, Pet Care Products, Personal Care Products, Arm & Hammer Baking Soda, and Deodorant & Anti-Perspirants. Based on this information, how much depth do they have in their product mix?
Answer: Based on the information provided, we cannot judge the depth of the product mix
In class, we looked at the ways in which innovation is managed at different companies. In one example, the company wants broad input, open information, and to have employees spending time innovating. In another example, the firm felt it was important to "stick at innovation over time," emphasized operational excellence as well as innovation, and wanted very practical inventions. Which company discussed wanted broad and open input?
In class, we looked at the ways in which innovation is managed at different companies. In one example, the company wants broad input, open information, and to have employees spending time innovating. In another example, the firm felt it was important to "stick at innovation over time," emphasized operational excellence as well as innovation, and wanted very practical inventions. Which company discussed wanted broad and open input?
Answer: Google
In class we considered a variety of types of Organizational Products which we might market. How did we classify items such as electrical resistors, screws, electric motors, computer chips, and spark plugs?
In class we considered a variety of types of Organizational Products which we might market. How did we classify items such as electrical resistors, screws, electric motors, computer chips, and spark plugs?
Answer: Manufactured materials and component parts
In which stage of the PLC would we find our product costs stable or even increasing?
In which stage of the PLC would we find our product costs stable or even increasing?
Answer: Maturity
A strategy of dropping a product from the product line during the decline stage of the product life cycle is referred to as __________.
A strategy of dropping a product from the product line during the decline stage of the product life cycle is referred to as __________.
Answer: Deletion
Simulated test markets (STMs) are often run in shopping malls where consumers are
Simulated test markets (STMs) are often run in shopping malls where consumers are
Answer: questioned to identify who uses the product class being tested.
A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)
A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)
Answer: Good
Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these indexes is the BDI or __________.
Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these indexes is the BDI or __________.
Answer: Brand development index
A new product or service protocol refers to
A new product or service protocol refers to
Answer: A statement that identifies: (1) a well-defined target market (2) specific customers' needs, wants, and preferences; and (3) what the product or service will be and do to satisfy consumers.
In Marketing in the News, we heard about the success that Sam's Club had with a video that scored 24 million views. From what we heard, where did the video idea originate?
In Marketing in the News, we heard about the success that Sam's Club had with a video that scored 24 million views. From what we heard, where did the video idea originate?
Answer: From Tongol's crowd sourcing community
Imagine that we market a board game, such as Monopoly. We find that video games have become a preferred form of entertainment for young consumers. In which stage of the PLC would we be?
Imagine that we market a board game, such as Monopoly. We find that video games have become a preferred form of entertainment for young consumers. In which stage of the PLC would we be?
Answer: Decline
In which stage of the PLC would we find sales that are low, but rising?
In which stage of the PLC would we find sales that are low, but rising?
Answer: Introduction
In which stage of the PLC would we typically find a high cost per unit of production?
In which stage of the PLC would we typically find a high cost per unit of production?
Answer: Introduction
3M is a master of the __________ pricing strategy. According to a 3M manager, "We hit fast, price high, and get the heck out when the me-too products pour in."
3M is a master of the __________ pricing strategy. According to a 3M manager, "We hit fast, price high, and get the heck out when the me-too products pour in."
Answer: Skimming
What are unsought products?
What are unsought products?
Answer: items that the consumer either does not know about or knows about but does not initially want.
Audiences are allowed to preview actual movies (a "sneak preview") such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?
Audiences are allowed to preview actual movies (a "sneak preview") such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?
Answer: Market testing
The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give to each other on Valentine's Day. The unique identification number that the Vermont Teddy Bear Company uses to distinguish this Teddy bear from the others in its product line for ordering and inventory purposes is called a(n)
The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give to each other on Valentine's Day. The unique identification number that the Vermont Teddy Bear Company uses to distinguish this Teddy bear from the others in its product line for ordering and inventory purposes is called a(n)
Answer: Stock Keeping Unit
In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we typically see virtually no industry profits?
In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we typically see virtually no industry profits?
Answer: Introduction
In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we find slow to no growth in industry sales of our product?
In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we find slow to no growth in industry sales of our product?
Answer: Maturity
In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we have the lowest prices and the most intensive distribution of our product?
In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we have the lowest prices and the most intensive distribution of our product?
Answer: Maturity
A consumer gets a new Tivo (or a new DVR). This device records all of the consumer's favorite shows and suddenly the consumer does not have to stay at home to watch those shows. To do this, the consumer needs to learn about programming the device, changing programming, and is now able to engage in a new social life. From the consumer's perspective, this would be seen as a(n):
A consumer gets a new Tivo (or a new DVR). This device records all of the consumer's favorite shows and suddenly the consumer does not have to stay at home to watch those shows. To do this, the consumer needs to learn about programming the device, changing programming, and is now able to engage in a new social life. From the consumer's perspective, this would be seen as a(n):
Answer: discontinuous innovation
Another name for the steps in the service delivery process is __________.
Another name for the steps in the service delivery process is __________.
Answer: Service encounters
The new sharing economy consists of all of the following EXCEPT:
The new sharing economy consists of all of the following EXCEPT:
Answer: Performing services that provide users with an engaging, unique, authentic, personal, and memorable experience..
In class, we heard about a "made-to-go-viral" video done by Ruby Tuesday in which they "blow up the wrong restaurant." The point of this example was to
In class, we heard about a "made-to-go-viral" video done by Ruby Tuesday in which they "blow up the wrong restaurant." The point of this example was to
Answer: Demonstrate that the casual dining segment has become a "sea of sameness" in the minds of the consumers.
As we discussed in class, services differ from products (goods) in along a variety of dimensions. Which characteristic of services means that marketers must find ways to relate services to situations that will be familiar to the customer? The characteristic of:
As we discussed in class, services differ from products (goods) in along a variety of dimensions. Which characteristic of services means that marketers must find ways to relate services to situations that will be familiar to the customer? The characteristic of:
Answer: Intangibility
According to lecture, how much more does it cost to attract a new customer than to keep an existing one?
According to lecture, how much more does it cost to attract a new customer than to keep an existing one?
Answer: 5 times more
What are the 7 categories of general merchandise?
What are the 7 categories of general merchandise?
1. Full-line discount
2. Specialty
3. Department
4. Off-Price
5. Category Specialist
6. Drug
7. Extreme Value
What are the 7 steps in an advertising campaign?
What are the 7 steps in an advertising campaign?
1. Identify target audience
2. Set advertising objectives
3. Determine the advertising budget
4. Convey the message
5. Evaluate and select media
6. Create advertisements
7. Asses impact
What are the 3 considerations for an advertising budget? 1. The role that advertising plays in their attempt to meet their overall promotional objectives 2. Advertising expenditures vary over the course of the product life cycle 3. The nature of the market and the product influence the size of advertising budgets
What are the 3 considerations for an advertising budget?
1. The role that advertising plays in their attempt to meet their overall promotional objectives
2. Advertising expenditures vary over the course of the product life cycle
3. The nature of the market and the product influence the size of advertising budgets
What are various forms of sales promotions?
What are various forms of sales promotions?
Answer: Coupons, Deals, Contests, Premiums, Sweepstakes, Samples, Loyalty Programs,Rebates, Point-of-Purchase displays, product placement, ect.
What are the elements of a public relations toolkit?
What are the elements of a public relations toolkit?
Answer: cause-realated marketing and event sponsorship
Why do companies use public relations as part of their IMC strategy?
Why do companies use public relations as part of their IMC strategy?
Answer: it is "free" media attention and the image of the product or firm is very important.
How can the effectiveness of advertising be evaluated?
How can the effectiveness of advertising be evaluated?
Answer: Pretesting, Tracking, and Posttesting
What are the pros and cons of the different media types?
What are the pros and cons of the different media types?
Answer: Some reach more people than others, some are more expensive, some are highly targeted, some are cheap,
What are the differences between informative, persuasive, and reminder advertising?
What are the differences between informative, persuasive, and reminder advertising?
Answer: Informative= communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase. Persuasive= communication used to motivate customers to take action. Reminder= communication used to remind consumer of a product or to prompt purchases.
What are the steps involved in planning an ad campaign?
What are the steps involved in planning an ad campaign?
Answer:
Step 1: Identify Target Audience Step 2: Set Advertising Objectives Step 3:Determine Advertising Budget Step 4:Convey the Message Step 5:Evaluate and Select Media Step 6:Create Advertisements
How would a firm evaluate the effectiveness of its Google advertising?
How would a firm evaluate the effectiveness of its Google advertising?
Answer: Search Engine Marketing (SEM)
How do firms use GRP to evaluate the effectiveness of traditional media?
How do firms use GRP to evaluate the effectiveness of traditional media?
Answer: GRP= Frequency x Reach so it shows a lot about the advertisement.
Why is the objective-and-task method of setting an IMC budget better than the rule-of-thumb methods?
Why is the objective-and-task method of setting an IMC budget better than the rule-of-thumb methods?
Answer: Objective and task are more selective while the rule of thumb is more general.
What are the different elements of an IMC program? (Integrated Marketing Communication)
What are the different elements of an IMC program? (Integrated Marketing Communication)
Answer: Advertising, Public Relations (PR), Sales Promotions, Personal Selling, Direct Marketing, Online Marketing, Goals
What is the AIDA model?
What is the AIDA model?
Answer: a model that shows the mental stages customers should move in when advertised to. Awareness, Interest, Desire, and Action!
What are the different steps in the communication process?
What are the different steps in the communication process?
Answer: The sender->The transmitter(encoding)-> The Communication Channel(medium)-> The Receiver (Noise + Feedback Loop)
What challenges do retailers face when marketing their products through multiple channels?
What challenges do retailers face when marketing their products through multiple channels?
Answer: Effective CRM (Customer Relation Management), Brand Image, Pricing, and Supply Chain
What are the advantages of traditional stores versus Internet-only stores?
What are the advantages of traditional stores versus Internet-only stores?
Answer: traditional store customers can browse, touch or feel the products, personal service, cash and credit payment, entertainment, or social aspect, Immediate Gratification
What strategies distinguish the different types of general merchandise retailers?
What strategies distinguish the different types of general merchandise retailers?
Answer: Full-line discount, category specialist, drug, extreme value, specialty, department, off-price, and extreme value
What strategies distinguish the different types of food retailers?
What strategies distinguish the different types of food retailers?
Answer: Supermarkets, Super centers, Convenience stores, and Warehouse Clubs
What is the difference between intensive, exclusive, and selective levels of distribution intensity?
What is the difference between intensive, exclusive, and selective levels of distribution intensity?
Answer: Intensive= a strategy designed to get products into as many outlets as possible, Exclusive=Strategy where only selected retailers can sell a manufacturers brand, Selective= a cross between Intensive and Exclusive, using a select few customers in a territory.
What issues should manufacturers consider when choosing retail partners?
What issues should manufacturers consider when choosing retail partners?
Answer: Channel Structure, Customer Expectations, Channel Member Characteristics, and Distribution Intensity
Why have just-in-time supply chain systems become so popular?
Why have just-in-time supply chain systems become so popular?
Answer: These supply chain systems get products to the store in just enough time that they are never off of the shelves.
How does merchandise flow through a typical marketing channel?
How does merchandise flow through a typical marketing channel?
Answer: From the Manufacturer, it either goes direct ally to the store or to a distribution center.
What is the difference between a push and pull marketing channel?
What is the difference between a push and pull marketing channel?
Answer: Push=increasing demand by motivating customers, Pull= getting the customer to pull the product into the supply chain by demanding it.
Why do some marketing channels use VMI (Vendor-Managed-Inventory), while others do not?
Why do some marketing channels use VMI (Vendor-Managed-Inventory), while others do not?
Answer: VMI puts more responsibility and pressure on the manufacturer and not all of them want that. VMI makes them responsible for maintaining the retailers inventory.
What is EDI and how is it used?
What is EDI and how is it used?
Answer: EDI is Electronic Data Interchange and it is used from computer to computer to exchange business documents from a retailer to a vendor and back.
How do marketing channel members use data warehouses to make decisions?
How do marketing channel members use data warehouses to make decisions?
Answer: through EDI (Electronic Data Exchange) large quantities of data are stored and can be examined to show trends and patterns in the consumers preferences.
What are the marketing channel links associated with each information flow?
What are the marketing channel links associated with each information flow?
Answer: Inbound transportation, Receiving and Checking, Storing and Cross-Docking, Getting Merchandise Floor-ready, Shipping Merchandise to stores, Inventory Management
How do firms develop strong strategic partnerships with their marketing channel partners?
How do firms develop strong strategic partnerships with their marketing channel partners?
Answer: Mutual Trust, Open Communication, Common Goals, Interdependance, and Credible Commitments.
What are the differences among the three types of vertical marketing systems?
What are the differences among the three types of vertical marketing systems?
Answer: The administered vertical marketing system is one where there is no common ownership and no contractual relationships but the dominant channel member controls the channel relationship. The Contractual vertical marketing system is one where there is contractual agreements between different firms in the supply chain to try and increase economies of scale and reduce conflict. Lastly, the Corporate Vertical marketing system is one where a parent company has complete control over its supply chain.
What are the differences between an indirect and a direct marketing channel?
What are the differences between an indirect and a direct marketing channel?
Answer: In a Direct Marketing Channel the product or service goes direct ally from the manufacturer to the end consumer. In an Indirect Marketing Channel, there is at least one intermediary (Retailer or Wholesaler or both).
Which nursing activity is appropriate for the registered nurse (RN) working in the eye clinic to delegate to experienced unlicensed assistive personnel (UAP)?
Which nursing activity is appropriate for the registered nurse (RN) working in the eye clinic to delegate to experienced unlicensed assistive personnel (UAP)?
Answer: Application of a warm compress to a patients hordeolum
A patient with a head injury after a motorcycle crash arrives in the emergency department (ED) complaining of shortness of breath and severe eye pain. Which action will the nurse take first?
A patient with a head injury after a motorcycle crash arrives in the emergency department (ED) complaining of shortness of breath and severe eye pain. Which action will the nurse take first?
Answer: Check the patient's O2 sat
Which prescribed medication should the nurse give first to a patient who has just been admitted to a hospital with acute angle-closure glaucoma?
Which prescribed medication should the nurse give first to a patient who has just been admitted to a hospital with acute angle-closure glaucoma?
Answer: Mannitol (Osmitrol) 100mg IV
The priority nursing diagnosis for a patient experiencing an acute attack with Menieres disease is
The priority nursing diagnosis for a patient experiencing an acute attack with Menieres disease is
Answer: R/F r/t dizziness
Unlicensed assistive personnel (UAP) perform all the following actions when caring for a patient with Menires disease who is experiencing an acute attack. Which action by UAP indicates that the nurse should intervene immediately?
Unlicensed assistive personnel (UAP) perform all the following actions when caring for a patient with Menires disease who is experiencing an acute attack. Which action by UAP indicates that the nurse should intervene immediately?
Answer: UAP turn on the patients television.
The nurse at the eye clinic made a follow-up telephone call to a patient who underwent cataract extraction and intraocular lens implantation the previous day. Which information is the priority to communicate to the health care provider?
The nurse at the eye clinic made a follow-up telephone call to a patient who underwent cataract extraction and intraocular lens implantation the previous day. Which information is the priority to communicate to the health care provider?
Answer: The patient has eye pain rated 5/10.
Which finding in an emergency department patient who reports being struck in the right eye with a fist is a priority for the nurse to communicate to the health care provider?
Which finding in an emergency department patient who reports being struck in the right eye with a fist is a priority for the nurse to communicate to the health care provider?
Answer: The patient complains of a curtain over the part of the visual field.
The charge nurse observes a newly hired nurse performing all the following interventions for a patient who has just undergone right cataract removal and an intraocular lens implant. Which one requires that the charge nurse intervene?
The charge nurse observes a newly hired nurse performing all the following interventions for a patient who has just undergone right cataract removal and an intraocular lens implant. Which one requires that the charge nurse intervene?
Answer: The nurse encourages the patient to cough.
Which action could the registered nurse (RN) who is working in the eye and ear clinic delegate to a licensed practical/vocational nurse (LPN/LVN)?
Which action could the registered nurse (RN) who is working in the eye and ear clinic delegate to a licensed practical/vocational nurse (LPN/LVN)?
Answer: Use a Snellen chart to check a patient's visual acuity.
The occupational health nurse is caring for an employee who is complaining of bilateral eye pain after a cleaning solution splashed into the employees eyes. Which action will the nurse take first?
The occupational health nurse is caring for an employee who is complaining of bilateral eye pain after a cleaning solution splashed into the employees eyes. Which action will the nurse take first?
Answer: Flush the eyes with sterile saline.
Which information will the nurse include when teaching a patient with keratitis caused by herpes simplex type 1?
Which information will the nurse include when teaching a patient with keratitis caused by herpes simplex type 1?
Answer: Importance of taking all of the ordered oral acyclovir (Zovirax)
The nurse at the outpatient surgery unit obtains the following information about a patient who is scheduled for cataract extraction and implantation of an intraocular lens. Which information is most important to report to the health care provider at this time?
The nurse at the outpatient surgery unit obtains the following information about a patient who is scheduled for cataract extraction and implantation of an intraocular lens. Which information is most important to report to the health care provider at this time?
Answer: The patient takes 2 antihypertensive medications
During the preoperative assessment of the patient scheduled for a right cataract extraction and intraocular lens implantation, it is most important for the nurse to assess
During the preoperative assessment of the patient scheduled for a right cataract extraction and intraocular lens implantation, it is most important for the nurse to assess
Answer: The visual acuity of the patients left eye.
The nurse learns that a newly admitted patient has functional blindness and that the spouse has cared for the patient for many years. During the initial assessment of the patient, it is most important for the nurse to
The nurse learns that a newly admitted patient has functional blindness and that the spouse has cared for the patient for many years. During the initial assessment of the patient, it is most important for the nurse to
Answer: Make eye contact with the patient and ask about any need for assistance.
An 82-year-old patient who is being admitted to the hospital repeatedly asks the nurse to speak up so that I can hear you. Which action should the nurse take?
An 82-year-old patient who is being admitted to the hospital repeatedly asks the nurse to speak up so that I can hear you. Which action should the nurse take?
Answer: Speak normally but more slowly
A 75-year-old patient with presbycusis is fitted with binaural hearing aids. Which information will the nurse include when teaching the patient how to use the hearing aids?
A 75-year-old patient with presbycusis is fitted with binaural hearing aids. Which information will the nurse include when teaching the patient how to use the hearing aids?
Answer: Experiment with volume and hearing ability in a quiet environment initially.
Which information will the nurse include for a patient contemplating a cochlear implant?
Which information will the nurse include for a patient contemplating a cochlear implant?
Answer: Cochlear implants require training in order to receive the full benefit.
Which statement by a patient with bacterial conjunctivitis indicates a need for further teaching?
Which statement by a patient with bacterial conjunctivitis indicates a need for further teaching?
Answer: I will remove my contact lenses at bedtime.
A 42-year-old woman with Mnires disease is admitted with vertigo, nausea, and vomiting. Which nursing intervention will be included in the care plan?
A 42-year-old woman with Mnires disease is admitted with vertigo, nausea, and vomiting. Which nursing intervention will be included in the care plan?
Answer: Dim the lights in the patient's room
Which statement by the patient to the home health nurse indicates a need for more teaching about self- administering eardrops?
Which statement by the patient to the home health nurse indicates a need for more teaching about self- administering eardrops?
Answer: I should keep the medication refrigerated until I am ready to administer the drops
The nurse is assessing a patient who has recently been treated with amoxicillin for acute otitis media of the right ear. Which finding is a priority to report to the health care provider?
The nurse is assessing a patient who has recently been treated with amoxicillin for acute otitis media of the right ear. Which finding is a priority to report to the health care provider?
Answer: The patient has a temp of 100.6
A patient who has undergone a left tympanoplasty should be instructed to.
A patient who has undergone a left tympanoplasty should be instructed to.
Answer: Avoid blowing the nose.
A patient who has bacterial endophthalmitis in the left eye is restless, frequently asking whether the eye is healing, and whether removal of the eye will be necessary. Based on the assessment data, which nursing diagnosis ismost appropriate at this time?
A patient who has bacterial endophthalmitis in the left eye is restless, frequently asking whether the eye is healing, and whether removal of the eye will be necessary. Based on the assessment data, which nursing diagnosis ismost appropriate at this time?
Answer: Anxiety r/t the possibility of permanent vision loss.
To decrease the risk for future hearing loss, which action should the nurse who is working with college students at the on-campus health clinic implement?
To decrease the risk for future hearing loss, which action should the nurse who is working with college students at the on-campus health clinic implement?
Answer: Discuss the importance of limiting exposure to amplified music.
A patient diagnosed with external otitis is being discharged from the emergency department with an ear wick in place. Which statement by the patient indicates a need for further teaching?
A patient diagnosed with external otitis is being discharged from the emergency department with an ear wick in place. Which statement by the patient indicates a need for further teaching?
Answer: I will clean the ear canal daily with a cotton-tipped applicator.
To determine whether treatment is effective for a patient with primary open-angle glaucoma (POAG), the nurse can evaluate the patient for improvement by
To determine whether treatment is effective for a patient with primary open-angle glaucoma (POAG), the nurse can evaluate the patient for improvement by
Answer: Noting any changes in the patients visual field.
A patient with glaucoma who has been using timolol (Timoptic) drops for several days tells the nurse that the eye drops cause eye burning and visual blurriness for a short time after administration. The best response to the patients statement is
A patient with glaucoma who has been using timolol (Timoptic) drops for several days tells the nurse that the eye drops cause eye burning and visual blurriness for a short time after administration. The best response to the patients statement is
Answer: The drops are uncomfortable, but it is important to use them to retain your vision.
The nurse is completing the admission database for a patient admitted with abdominal pain and notes a history of hypertension and glaucoma. Which prescribed medications should the nurse question?
The nurse is completing the admission database for a patient admitted with abdominal pain and notes a history of hypertension and glaucoma. Which prescribed medications should the nurse question?
Answer: Scopolamine patch (Transform Scop) 1.5mg
A patient with a right retinal detachment had a pneumatic retinopexy procedure. Which information will be included in the discharge teaching plan?
A patient with a right retinal detachment had a pneumatic retinopexy procedure. Which information will be included in the discharge teaching plan?
Answer: The purpose of maintaining the head in a prescribed position.
A 72-year-old patient with age-related macular degeneration (AMD) has just had photodynamic therapy. Which statement by the patient indicates that the discharge teaching has been effective?
A 72-year-old patient with age-related macular degeneration (AMD) has just had photodynamic therapy. Which statement by the patient indicates that the discharge teaching has been effective?
Answer: I will cover up with long-sleeved shirts and pants for the next 5 days
In reviewing a 55-year-old patients medical record, the nurse notes that the last eye examination revealed an intraocular pressure of 28 mm Hg. The nurse will plan to assess
In reviewing a 55-year-old patients medical record, the nurse notes that the last eye examination revealed an intraocular pressure of 28 mm Hg. The nurse will plan to assess
Answer: Peripheral vision.
Which teaching point should the nurse plan to include when caring for a patient whose vision is corrected to 20/200.
Which teaching point should the nurse plan to include when caring for a patient whose vision is corrected to 20/200.
Answer: Where to obtain specialized magnifiers.
The nurse is developing a plan of care for an adult patient dx'ed with adult inclusion conjunctivitis (AIC) caused by Chlamydia trachoma's. Which action should be included in the plan of care?
The nurse is developing a plan of care for an adult patient dx'ed with adult inclusion conjunctivitis (AIC) caused by Chlamydia trachoma's. Which action should be included in the plan of care?
Answer: Discussing the need for STI testing.
Which topic will the nurse teach after a patient has had outpatient cataract surgery and lens implantation?
Which topic will the nurse teach after a patient has had outpatient cataract surgery and lens implantation?
Answer: Administration of corticosteroid eye drops.
When assisting a blind patient in ambulating to the bathroom, the nurse should.
When assisting a blind patient in ambulating to the bathroom, the nurse should.
Answer: Walk slightly ahead of the patient and allow the patient to hold the nurses elbow.
A nurse should include which instructions when teaching a patient with repeated hordeolum how to prevent further infection?
A nurse should include which instructions when teaching a patient with repeated hordeolum how to prevent further infection?
Answer: Discard all open or used cosmetic applied near the eyes.
The nurse developing a teaching plan for the patient with herpes simplex keratitis should include which instruction?
The nurse developing a teaching plan for the patient with herpes simplex keratitis should include which instruction?
Answer: Wash hands frequently and avoid touching the eyes.
The nurse evaluates that wearing bifocals improved the patient's myopia and presbyopia by assessing for.
The nurse evaluates that wearing bifocals improved the patient's myopia and presbyopia by assessing for.
Answer: Both near and distant vision
A nurse should instruct a patient with recurrent staphylococcal and seborrheic blepharitis to.
A nurse should instruct a patient with recurrent staphylococcal and seborrheic blepharitis to.
Answer: Use gentle baby shampoo to clean the lids PRN
The nurse is working in an urgent care clinic that has standardized treatment protocols for implementation by nursing staff. After reviewing the history, physical assessment, and vital signs for a 60-year-old patient as shown in the accompanying figure, which action should the nurse take first?
The nurse is working in an urgent care clinic that has standardized treatment protocols for implementation by nursing staff. After reviewing the history, physical assessment, and vital signs for a 60-year-old patient as shown in the accompanying figure, which action should the nurse take first?
Answer: Report the vision change to the HCP
When teaching a patient about the treatment of acoustic neuroma, the nurse will include information about
When teaching a patient about the treatment of acoustic neuroma, the nurse will include information about
Answer: Ways to avoid falls
Which patient arriving at the urgent care center will the nurse assess first?
Which patient arriving at the urgent care center will the nurse assess first?
Answer: Patient with acute right eye pain that occurred while using home power tools
Which action will the nurse include in the plan of care for a patient with benign paroxysmal positional vertigo (BPPV)?
Which action will the nurse include in the plan of care for a patient with benign paroxysmal positional vertigo (BPPV)?
Answer: Teach the patient that carnality repositioning may be used to reduce dizziness
A patient who received a corneal transplant 2 weeks ago calls the ophthalmology clinic to report that his vision has not improved with the transplant. Which action should the nurse take?
A patient who received a corneal transplant 2 weeks ago calls the ophthalmology clinic to report that his vision has not improved with the transplant. Which action should the nurse take?
Answer: Remind the patient it may take months to restore vision after transplant
Which action will the nurse take when performing ear irrigation for a patient with cerumen impaction?
Which action will the nurse take when performing ear irrigation for a patient with cerumen impaction?
Answer: Fill the irrigation syringe with body-temperature solution
Which prescribed medication should the nurse give first to a patient who has just been admitted to a hospital with acute angle-closure glaucoma?
Which prescribed medication should the nurse give first to a patient who has just been admitted to a hospital with acute angle-closure glaucoma?
Answer: Mannitol (Osmitrol) 100mg IV
The priority nursing diagnosis for a patient experiencing an acute attack with Menieres disease is
The priority nursing diagnosis for a patient experiencing an acute attack with Menieres disease is
Answer: R/F r/t dizziness
Which information about a patient who had a stapedotomy yesterday is most important for the nurse to communicate to the health care provider?
Which information about a patient who had a stapedotomy yesterday is most important for the nurse to communicate to the health care provider?
Answer: The patients oral temp is 100.8
A 75-year-old patient who lives alone at home tells the nurse, I am afraid of losing my independence because my eyes dont work as well they used to. Which action should the nurse take first?
A 75-year-old patient who lives alone at home tells the nurse, I am afraid of losing my independence because my eyes dont work as well they used to. Which action should the nurse take first?
Answer: Ask the patient more about what type of vision problems are being experienced
A patient with a head injury after a motorcycle crash arrives in the emergency department (ED) complaining of shortness of breath and severe eye pain. Which action will the nurse take first?
A patient with a head injury after a motorcycle crash arrives in the emergency department (ED) complaining of shortness of breath and severe eye pain. Which action will the nurse take first?
Answer: Check the patient's O2 sat
Which nursing activity is appropriate for the registered nurse (RN) working in the eye clinic to delegate to experienced unlicensed assistive personnel (UAP)?
Which nursing activity is appropriate for the registered nurse (RN) working in the eye clinic to delegate to experienced unlicensed assistive personnel (UAP)?
Answer: Application of a warm compress to a patients hordeolum
The charge nurse observes a newly hired nurse performing all the following interventions for a patient who has just undergone right cataract removal and an intraocular lens implant. Which one requires that the charge nurse intervene?
The charge nurse observes a newly hired nurse performing all the following interventions for a patient who has just undergone right cataract removal and an intraocular lens implant. Which one requires that the charge nurse intervene?
Answer: The nurse encourages the patient to cough.
The nurse at the eye clinic made a follow-up telephone call to a patient who underwent cataract extraction and intraocular lens implantation the previous day. Which information is the priority to communicate to the health care provider?
The nurse at the eye clinic made a follow-up telephone call to a patient who underwent cataract extraction and intraocular lens implantation the previous day. Which information is the priority to communicate to the health care provider?
Answer: The patient has eye pain rated 5/10.
Which finding in an emergency department patient who reports being struck in the right eye with a fist is a priority for the nurse to communicate to the health care provider?
Which finding in an emergency department patient who reports being struck in the right eye with a fist is a priority for the nurse to communicate to the health care provider?
Answer: The patient complains of a curtain over the part of the visual field.
Which action could the registered nurse (RN) who is working in the eye and ear clinic delegate to a licensed practical/vocational nurse (LPN/LVN)?
Which action could the registered nurse (RN) who is working in the eye and ear clinic delegate to a licensed practical/vocational nurse (LPN/LVN)?
Answer: Use a Snellen chart to check a patient's visual acuity.
The occupational health nurse is caring for an employee who is complaining of bilateral eye pain after a cleaning solution splashed into the employees eyes. Which action will the nurse take first?
The occupational health nurse is caring for an employee who is complaining of bilateral eye pain after a cleaning solution splashed into the employees eyes. Which action will the nurse take first?
Answer: Flush the eyes with sterile saline.
Unlicensed assistive personnel (UAP) perform all the following actions when caring for a patient with Menires disease who is experiencing an acute attack. Which action by UAP indicates that the nurse should intervene immediately?
Unlicensed assistive personnel (UAP) perform all the following actions when caring for a patient with Menires disease who is experiencing an acute attack. Which action by UAP indicates that the nurse should intervene immediately?
Answer: UAP turn on the patients television.
The nurse learns that a newly admitted patient has functional blindness and that the spouse has cared for the patient for many years. During the initial assessment of the patient, it is most important for the nurse to
The nurse learns that a newly admitted patient has functional blindness and that the spouse has cared for the patient for many years. During the initial assessment of the patient, it is most important for the nurse to
Answer: Make eye contact with the patient and ask about any need for assistance.
The nurse at the outpatient surgery unit obtains the following information about a patient who is scheduled for cataract extraction and implantation of an intraocular lens. Which information is most important to report to the health care provider at this time?
The nurse at the outpatient surgery unit obtains the following information about a patient who is scheduled for cataract extraction and implantation of an intraocular lens. Which information is most important to report to the health care provider at this time?
Answer: The patient takes 2 antihypertensive medications
During the preoperative assessment of the patient scheduled for a right cataract extraction and intraocular lens implantation, it is most important for the nurse to assess
During the preoperative assessment of the patient scheduled for a right cataract extraction and intraocular lens implantation, it is most important for the nurse to assess
Answer: The visual acuity of the patients left eye.
Which information will the nurse include for a patient contemplating a cochlear implant?
Which information will the nurse include for a patient contemplating a cochlear implant?
Answer: Cochlear implants require training in order to receive the full benefit.
Which statement by a patient with bacterial conjunctivitis indicates a need for further teaching?
Which statement by a patient with bacterial conjunctivitis indicates a need for further teaching?
Answer: I will remove my contact lenses at bedtime.
Which information will the nurse include when teaching a patient with keratitis caused by herpes simplex type 1?
Which information will the nurse include when teaching a patient with keratitis caused by herpes simplex type 1?
Answer: Importance of taking all of the ordered oral acyclovir (Zovirax)
An 82-year-old patient who is being admitted to the hospital repeatedly asks the nurse to speak up so that I can hear you. Which action should the nurse take?
An 82-year-old patient who is being admitted to the hospital repeatedly asks the nurse to speak up so that I can hear you. Which action should the nurse take?
Answer: Speak normally but more slowly
A 75-year-old patient with presbycusis is fitted with binaural hearing aids. Which information will the nurse include when teaching the patient how to use the hearing aids?
A 75-year-old patient with presbycusis is fitted with binaural hearing aids. Which information will the nurse include when teaching the patient how to use the hearing aids?
Answer: Experiment with volume and hearing ability in a quiet environment initially.
A 42-year-old woman with Mnires disease is admitted with vertigo, nausea, and vomiting. Which nursing intervention will be included in the care plan?
A 42-year-old woman with Mnires disease is admitted with vertigo, nausea, and vomiting. Which nursing intervention will be included in the care plan?
Answer: Dim the lights in the patient's room
Which statement by the patient to the home health nurse indicates a need for more teaching about self- administering eardrops?
Which statement by the patient to the home health nurse indicates a need for more teaching about self- administering eardrops?
Answer: I should keep the medication refrigerated until I am ready to administer the drops
The nurse is assessing a patient who has recently been treated with amoxicillin for acute otitis media of the right ear. Which finding is a priority to report to the health care provider?
The nurse is assessing a patient who has recently been treated with amoxicillin for acute otitis media of the right ear. Which finding is a priority to report to the health care provider?
Answer: The patient has a temp of 100.6
To decrease the risk for future hearing loss, which action should the nurse who is working with college students at the on-campus health clinic implement?
To decrease the risk for future hearing loss, which action should the nurse who is working with college students at the on-campus health clinic implement?
Answer: Discuss the importance of limiting exposure to amplified music.
A patient diagnosed with external otitis is being discharged from the emergency department with an ear wick in place. Which statement by the patient indicates a need for further teaching?
A patient diagnosed with external otitis is being discharged from the emergency department with an ear wick in place. Which statement by the patient indicates a need for further teaching?
Answer: I will clean the ear canal daily with a cotton-tipped applicator.
A patient who has undergone a left tympanoplasty should be instructed to.
A patient who has undergone a left tympanoplasty should be instructed to.
Answer: Avoid blowing the nose.
A patient with glaucoma who has been using timolol (Timoptic) drops for several days tells the nurse that the eye drops cause eye burning and visual blurriness for a short time after administration. The best response to the patients statement is
A patient with glaucoma who has been using timolol (Timoptic) drops for several days tells the nurse that the eye drops cause eye burning and visual blurriness for a short time after administration. The best response to the patients statement is
Answer: The drops are uncomfortable, but it is important to use them to retain your vision.
The nurse is completing the admission database for a patient admitted with abdominal pain and notes a history of hypertension and glaucoma. Which prescribed medications should the nurse question?
The nurse is completing the admission database for a patient admitted with abdominal pain and notes a history of hypertension and glaucoma. Which prescribed medications should the nurse question?
Answer: Scopolamine patch (Transform Scop) 1.5mg
A patient who has bacterial endophthalmitis in the left eye is restless, frequently asking whether the eye is healing, and whether removal of the eye will be necessary. Based on the assessment data, which nursing diagnosis ismost appropriate at this time?
A patient who has bacterial endophthalmitis in the left eye is restless, frequently asking whether the eye is healing, and whether removal of the eye will be necessary. Based on the assessment data, which nursing diagnosis ismost appropriate at this time?
Answer: Anxiety r/t the possibility of permanent vision loss.
A patient with a right retinal detachment had a pneumatic retinopexy procedure. Which information will be included in the discharge teaching plan?
A patient with a right retinal detachment had a pneumatic retinopexy procedure. Which information will be included in the discharge teaching plan?
Answer: The purpose of maintaining the head in a prescribed position.
A 72-year-old patient with age-related macular degeneration (AMD) has just had photodynamic therapy. Which statement by the patient indicates that the discharge teaching has been effective?
A 72-year-old patient with age-related macular degeneration (AMD) has just had photodynamic therapy. Which statement by the patient indicates that the discharge teaching has been effective?
Answer: I will cover up with long-sleeved shirts and pants for the next 5 days
To determine whether treatment is effective for a patient with primary open-angle glaucoma (POAG), the nurse can evaluate the patient for improvement by
To determine whether treatment is effective for a patient with primary open-angle glaucoma (POAG), the nurse can evaluate the patient for improvement by
Answer: Noting any changes in the patients visual field.
Which topic will the nurse teach after a patient has had outpatient cataract surgery and lens implantation?
Which topic will the nurse teach after a patient has had outpatient cataract surgery and lens implantation?
Answer: Administration of corticosteroid eye drops.
In reviewing a 55-year-old patients medical record, the nurse notes that the last eye examination revealed an intraocular pressure of 28 mm Hg. The nurse will plan to assess
In reviewing a 55-year-old patients medical record, the nurse notes that the last eye examination revealed an intraocular pressure of 28 mm Hg. The nurse will plan to assess
Answer: Peripheral vision.
The nurse is developing a plan of care for an adult patient dx'ed with adult inclusion conjunctivitis (AIC) caused by Chlamydia trachoma's. Which action should be included in the plan of care?
The nurse is developing a plan of care for an adult patient dx'ed with adult inclusion conjunctivitis (AIC) caused by Chlamydia trachoma's. Which action should be included in the plan of care?
Answer: Discussing the need for STI testing.
Which teaching point should the nurse plan to include when caring for a patient whose vision is corrected to 20/200.
Which teaching point should the nurse plan to include when caring for a patient whose vision is corrected to 20/200.
Answer: Where to obtain specialized magnifiers.
The nurse developing a teaching plan for the patient with herpes simplex keratitis should include which instruction?
The nurse developing a teaching plan for the patient with herpes simplex keratitis should include which instruction?
Answer: Wash hands frequently and avoid touching the eyes.
When assisting a blind patient in ambulating to the bathroom, the nurse should.
When assisting a blind patient in ambulating to the bathroom, the nurse should.
Answer: Walk slightly ahead of the patient and allow the patient to hold the nurses elbow.
A nurse should include which instructions when teaching a patient with repeated hordeolum how to prevent further infection?
A nurse should include which instructions when teaching a patient with repeated hordeolum how to prevent further infection?
Answer: Discard all open or used cosmetic applied near the eyes.
A nurse should instruct a patient with recurrent staphylococcal and seborrheic blepharitis to.
A nurse should instruct a patient with recurrent staphylococcal and seborrheic blepharitis to.
Answer: Use gentle baby shampoo to clean the lids PRN
The nurse evaluates that wearing bifocals improved the patient's myopia and presbyopia by assessing for.
The nurse evaluates that wearing bifocals improved the patient's myopia and presbyopia by assessing for.
Answer: Both near and distant vision
A patient has been diagnosed with urinary tract calculi that are high in uric acid. Which foods will the nurse teach the patient to avoid ?
A patient has been diagnosed with urinary tract calculi that are high in uric acid. Which foods will the nurse teach the patient to avoid ?
Answer:
Liver
Chicken
Which information about a patient with Goodpasture syndrome requires the most rapid action by the nurse?
Which information about a patient with Goodpasture syndrome requires the most rapid action by the nurse?
Answer: Audible crackles bilaterally over the posterior chest to the midscapular level.
A patient is admitted to the emergency department with possible renal trauma after an automobile accident. Which prescribed intervention will the nurse implement first?
A patient is admitted to the emergency department with possible renal trauma after an automobile accident. Which prescribed intervention will the nurse implement first?
Answer: Check blood pressure and heart rate.
After change-of-shift report, which patient should the nurse assess first?
After change-of-shift report, which patient should the nurse assess first?
Answer: Patient with a urethral stricture who has not voided for 12 hours
A 32-year-old patient with a history of polycystic kidney disease is admitted to the surgical unit after having shoulder surgery. Which of the routine postoperative orders is most important for the nurse to discuss with the health care provider?
A 32-year-old patient with a history of polycystic kidney disease is admitted to the surgical unit after having shoulder surgery. Which of the routine postoperative orders is most important for the nurse to discuss with the health care provider?
Answer: Give ketorolac (Toradol) 10 mg PO PRN for pain.
A 22-year-old female patient seen in the clinic for a bladder infection describes the following symptoms. Which information is most important for the nurse to report to the health care provider?
A 22-year-old female patient seen in the clinic for a bladder infection describes the following symptoms. Which information is most important for the nurse to report to the health care provider?
Answer: Left-sided flank pain
A patient in the urology clinic is diagnosed with monilial urethritis. Which action will the nurse include in the plan of care?
A patient in the urology clinic is diagnosed with monilial urethritis. Which action will the nurse include in the plan of care?
Answer: Teach the patient about the use of antifungal medications.
Which action will the nurse anticipate taking for an otherwise healthy 50-year-old who has just been diagnosed with Stage 1 renal cell carcinoma?
Which action will the nurse anticipate taking for an otherwise healthy 50-year-old who has just been diagnosed with Stage 1 renal cell carcinoma?
Answer: Provide preoperative teaching about nephrectomy.
A 58-year-old male patient who weighs 242 lb (110 kg) undergoes a nephrectomy for massive kidney trauma due to a motor vehicle crash. Which postoperative assessment finding is most important to communicate to the surgeon?
A 58-year-old male patient who weighs 242 lb (110 kg) undergoes a nephrectomy for massive kidney trauma due to a motor vehicle crash. Which postoperative assessment finding is most important to communicate to the surgeon?
Answer: Urine output is 20 mL/hr for 2 hours.
A 63-year-old male patient had a cystectomy with an ileal conduit yesterday. Which new assessment data is most important for the nurse to communicate to the physician?
A 63-year-old male patient had a cystectomy with an ileal conduit yesterday. Which new assessment data is most important for the nurse to communicate to the physician?
Answer: Heart rate 102 beats/minute
The nurse observes unlicensed assistive personnel (UAP) taking the following actions when caring for a female patient with a urethral catheter. Which action requires that the nurse intervene?
The nurse observes unlicensed assistive personnel (UAP) taking the following actions when caring for a female patient with a urethral catheter. Which action requires that the nurse intervene?
Answer: Disconnecting the catheter from the drainage tube to obtain a specimen
The nurse is caring for a patient who has had an ileal conduit for several years. Which nursing action could be delegated to unlicensed assistive personnel (UAP)?
The nurse is caring for a patient who has had an ileal conduit for several years. Which nursing action could be delegated to unlicensed assistive personnel (UAP)?
Answer: Change the ostomy appliance.
Which assessment finding is most important to report to the health care provider regarding a patient who has had left-sided extracorporeal shock wave lithotripsy?
Which assessment finding is most important to report to the health care provider regarding a patient who has had left-sided extracorporeal shock wave lithotripsy?
Answer: Decreased urine output
A 44-year-old patient is unable to void after having an open loop resection and fulguration of the bladder. Which nursing action should be implemented first?
A 44-year-old patient is unable to void after having an open loop resection and fulguration of the bladder. Which nursing action should be implemented first?
Answer: Assist the patient to soak in a 15-minute sitz bath.
A 76-year-old with benign prostatic hyperplasia (BPH) is agitated and confused, with a markedly distended bladder. Which intervention prescribed by the health care provider should the nurse implement first?
A 76-year-old with benign prostatic hyperplasia (BPH) is agitated and confused, with a markedly distended bladder. Which intervention prescribed by the health care provider should the nurse implement first?
Answer: Insert a urinary retention catheter.
Which nursing action is of highest priority for a 68-year-old patient with renal calculi who is being admitted to the hospital with gross hematuria and severe colicky left flank pain?
Which nursing action is of highest priority for a 68-year-old patient with renal calculi who is being admitted to the hospital with gross hematuria and severe colicky left flank pain?
Answer: Administer prescribed analgesics.
Which assessment finding for a patient who has just been admitted with acute pyelonephritis is most important for the nurse to report to the health care provider?
Which assessment finding for a patient who has just been admitted with acute pyelonephritis is most important for the nurse to report to the health care provider?
Answer: Blood pressure 90/48 mm Hg
A 58-year-old male patient who is diagnosed with nephrotic syndrome has ascites and 4+ leg edema. Which nursing diagnosis is a priority for the patient?
A 58-year-old male patient who is diagnosed with nephrotic syndrome has ascites and 4+ leg edema. Which nursing diagnosis is a priority for the patient?
Answer: Excess fluid volume related to low serum protein levels
Which information from a patient who had a transurethral resection with fulguration for bladder cancer 3 days ago is most important to report to the health care provider?
Which information from a patient who had a transurethral resection with fulguration for bladder cancer 3 days ago is most important to report to the health care provider?
Answer: The patient has seen clots in the urine.
When preparing a female patient with bladder cancer for intravesical chemotherapy, the nurse will teach about
When preparing a female patient with bladder cancer for intravesical chemotherapy, the nurse will teach about
Answer: emptying the bladder before the medication.
Nursing staff on a hospital unit are reviewing rates of hospital-acquired infections (HAI) of the urinary tract. Which nursing action will be most helpful in decreasing the risk for HAI in patients admitted to the hospital?
Nursing staff on a hospital unit are reviewing rates of hospital-acquired infections (HAI) of the urinary tract. Which nursing action will be most helpful in decreasing the risk for HAI in patients admitted to the hospital?
Answer: Avoiding unnecessary urinary catheterizations
Which assessment data reported by a 28-year-old male patient is consistent with a lower urinary tract infection (UTI)?
Which assessment data reported by a 28-year-old male patient is consistent with a lower urinary tract infection (UTI)?
Answer: Burning on urination
A patient who had surgery for creation of an ileal conduit 3 days ago will not look at the stoma and requests that only the ostomy nurse specialist does the stoma care. The nurse identifies a nursing diagnosis of
A patient who had surgery for creation of an ileal conduit 3 days ago will not look at the stoma and requests that only the ostomy nurse specialist does the stoma care. The nurse identifies a nursing diagnosis of
Answer: disturbed body image related to change in function.
The home health nurse teaches a patient with a neurogenic bladder how to use intermittent catheterization for bladder emptying. Which patient statement indicates that the teaching has been effective?
The home health nurse teaches a patient with a neurogenic bladder how to use intermittent catheterization for bladder emptying. Which patient statement indicates that the teaching has been effective?
Answer: I will clean the catheter carefully before and after each catheterization.
After a ureterolithotomy, a female patient has a left ureteral catheter and a urethral catheter in place. Which action will the nurse include in the plan of care?
After a ureterolithotomy, a female patient has a left ureteral catheter and a urethral catheter in place. Which action will the nurse include in the plan of care?
Answer: Call the health care provider if the ureteral catheter output drops suddenly.
A 68-year-old male patient who has bladder cancer had a cystectomy with creation of an Indiana pouch. Which topic will be included in patient teaching?
A 68-year-old male patient who has bladder cancer had a cystectomy with creation of an Indiana pouch. Which topic will be included in patient teaching?
Answer: Catheterization technique and schedule
A 68-year-old female patient admitted to the hospital with dehydration is confused and incontinent of urine. Which nursing action will be best to include in the plan of care?
A 68-year-old female patient admitted to the hospital with dehydration is confused and incontinent of urine. Which nursing action will be best to include in the plan of care?
Answer: Assist the patient to the bathroom every 2 hours during the day.
A 55-year-old woman admitted for shoulder surgery asks the nurse for a perineal pad, stating that laughing or coughing causes leakage of urine. Which intervention is most appropriate to include in the care plan?
A 55-year-old woman admitted for shoulder surgery asks the nurse for a perineal pad, stating that laughing or coughing causes leakage of urine. Which intervention is most appropriate to include in the care plan?
Answer: Teach the patient how to perform Kegel exercises.
Following rectal surgery, a patient voids about 50 mL of urine every 30 to 60 minutes for the first 4 hours. Which nursing action is most appropriate?
Following rectal surgery, a patient voids about 50 mL of urine every 30 to 60 minutes for the first 4 hours. Which nursing action is most appropriate?
Answer: Use an ultrasound scanner to check the postvoiding residual volume.
A patient admitted to the hospital with pneumonia has a history of functional urinary incontinence. Which nursing action will be included in the plan of care?
A patient admitted to the hospital with pneumonia has a history of functional urinary incontinence. Which nursing action will be included in the plan of care?
Answer: Place a bedside commode close to the patients bed.
The nurse will plan to teach a 27-year-old female who smokes 2 packs of cigarettes daily about the increased risk for
The nurse will plan to teach a 27-year-old female who smokes 2 packs of cigarettes daily about the increased risk for
Answer: bladder cancer.
A 28-year-old male patient is diagnosed with polycystic kidney disease. Which information is most appropriate for the nurse to include in teaching at this time?
A 28-year-old male patient is diagnosed with polycystic kidney disease. Which information is most appropriate for the nurse to include in teaching at this time?
Answer: Discussion of options for genetic counseling
A 34-year-old male patient seen at the primary care clinic complains of feeling continued fullness after voiding and a split, spraying urine stream. The nurse will ask about a history of
A 34-year-old male patient seen at the primary care clinic complains of feeling continued fullness after voiding and a split, spraying urine stream. The nurse will ask about a history of
Answer: gonococcal urethritis
To prevent recurrence of uric acid renal calculi, the nurse teaches the patient to avoid eating.
To prevent recurrence of uric acid renal calculi, the nurse teaches the patient to avoid eating.
Answer: sardines and liver.
The nurse teaches a 64-year-old woman to prevent the recurrence of renal calculi by
The nurse teaches a 64-year-old woman to prevent the recurrence of renal calculi by
Answer: drinking 2000 to 3000 mL of fluid a day.
When planning teaching for a 59-year-old male patient with benign nephrosclerosis the nurse should include instructions regarding
When planning teaching for a 59-year-old male patient with benign nephrosclerosis the nurse should include instructions regarding
Answer: monitoring and recording blood pressure.
A 56-year-old female patient is admitted to the hospital with new onset nephrotic syndrome. Which assessment data will the nurse expect?
A 56-year-old female patient is admitted to the hospital with new onset nephrotic syndrome. Which assessment data will the nurse expect?
Answer: Recent weight gain
The nurse will anticipate teaching a patient with nephrotic syndrome who develops flank pain about treatment with
The nurse will anticipate teaching a patient with nephrotic syndrome who develops flank pain about treatment with
Answer: Anticoagulants
Which finding for a patient admitted with glomerulonephritis indicates to the nurse that treatment has been effective?
Which finding for a patient admitted with glomerulonephritis indicates to the nurse that treatment has been effective?
Answer: The periorbital and peripheral edema is resolved.
The nurse determines that further instruction is needed for a patient with interstitial cystitis when the patient says which of the following?
The nurse determines that further instruction is needed for a patient with interstitial cystitis when the patient says which of the following?
Answer: I will start taking high potency multiple vitamins every morning.
It is most important that the nurse ask a patient admitted with acute glomerulonephritis about
It is most important that the nurse ask a patient admitted with acute glomerulonephritis about
Answer: recent sore throat and fever.
Which information will the nurse include when teaching the patient with a urinary tract infection (UTI) about the use of phenazopyridine (Pyridium)?
Which information will the nurse include when teaching the patient with a urinary tract infection (UTI) about the use of phenazopyridine (Pyridium)?
Answer: Pyridium may change the urine color.
Which finding by the nurse will be most helpful in determining whether a 67-year-old patient with benign prostatic hyperplasia has an upper urinary tract infection (UTI)?
Which finding by the nurse will be most helpful in determining whether a 67-year-old patient with benign prostatic hyperplasia has an upper urinary tract infection (UTI)?
Answer: Costovertebral tenderness
A 46-year-old female patient returns to the clinic with recurrent dysuria after being treated with trimethoprim and sulfamethoxazole (Bactrim) for 3 days. Which action will the nurse plan to take?
A 46-year-old female patient returns to the clinic with recurrent dysuria after being treated with trimethoprim and sulfamethoxazole (Bactrim) for 3 days. Which action will the nurse plan to take?
Answer: Obtain a midstream urine specimen for culture and sensitivity testing.
The nurse determines that instruction regarding prevention of future urinary tract infections (UTIs) has been effective for a 22-year-old female patient with cystitis when the patient states which of the following?
The nurse determines that instruction regarding prevention of future urinary tract infections (UTIs) has been effective for a 22-year-old female patient with cystitis when the patient states which of the following?
Answer: I will empty my bladder every 3 to 4 hours during the day.
The Patient: A 75-year-old male. The Situation: The family brings the patient to the emergency room because they witnessed him have a seizure. The patient is hallucinating, and loudly cries out to the nurse, "Get those dogs out of here!" The nurse places the patient in a cubicle where he can be seen from the nurse's station. The Question: What action would be best for the nurse to take?
The Patient: A 75-year-old male. The Situation: The family brings the patient to the emergency room because they witnessed him have a seizure. The patient is hallucinating, and loudly cries out to the nurse, "Get those dogs out of here!" The nurse places the patient in a cubicle where he can be seen from the nurse's station. The Question: What action would be best for the nurse to take?
A. Ask the family to remain with the patient.
B. Ask the family to leave the patient alone.
Answer: A. Ask the family to remain with the patient.
The Patient: An elderly confused female in a semi-private room on a hospital medical unit. The Situation: The patient is yelling loudly at 3:30 a.m. and awakens her roommate, who calls the nurse for assistance. The Question: What should the nurse do first in this situation.
The Patient: An elderly confused female in a semi-private room on a hospital medical unit. The Situation: The patient is yelling loudly at 3:30 a.m. and awakens her roommate, who calls the nurse for assistance. The Question: What should the nurse do first in this situation.
A. Move the patient to a different room.
B. Assess the confused patient for causes of her behavior.
Answer: B. Assess the confused patient for causes of her behavior.
The Patient: An adult with diabetes mellitus who was just given a morning dose of insulin which lowers the blood sugar. The Situation: The patient's breakfast tray arrives, and the nurse notices that the pancake syrup and sugar packets have not been substituted with products containing artificial sweeteners. The Question: What should the nurse do first in this situation?
The Patient: An adult with diabetes mellitus who was just given a morning dose of insulin which lowers the blood sugar. The Situation: The patient's breakfast tray arrives, and the nurse notices that the pancake syrup and sugar packets have not been substituted with products containing artificial sweeteners. The Question: What should the nurse do first in this situation?
A. Send the tray back and ask that they fix it.
B. Remove foods containing sugar and offer sugar substitutes.
Answer: B. Remove foods containing sugar and offer sugar substitutes.
The Patient: A terminally ill male. The Situation: Nurse "A" and an unidentified woman ride the elevator to the fifth floor, Nurse "B" joins them on the elevator and exclaims that a code has just been called on a male patient on the fifth floor, and he is not expected to live. The Question: What should Nurse "A" do in this situation?
The Patient: A terminally ill male. The Situation: Nurse "A" and an unidentified woman ride the elevator to the fifth floor, Nurse "B" joins them on the elevator and exclaims that a code has just been called on a male patient on the fifth floor, and he is not expected to live. The Question: What should Nurse "A" do in this situation?
A. Tell Nurse B to stop discussing the client's situation in a public place.
B. Not respond since you do not know the woman in the elevator.
Answer: A. Tell Nurse B to stop discussing the client's situation in a public place.
The Patient: A 19-year-old male who has previously been healthy. The Situation: The patient complains that he is losing weight despite "eating all the time." The Question: Considering this patient's age and complaint, which diagnostic test is likely to provide the most important information?
The Patient: A 19-year-old male who has previously been healthy. The Situation: The patient complains that he is losing weight despite "eating all the time." The Question: Considering this patient's age and complaint, which diagnostic test is likely to provide the most important information?
A. An MRI
B. A fingerstick for blood sugar level.
Answer: B. A fingerstick for blood sugar level.
The Patient: A 35-year-old female. The Situation: The patient is admitted with a diagnosis of abdominal pain and diarrhea. The Question: Which action should the nurse take first?
The Patient: A 35-year-old female. The Situation: The patient is admitted with a diagnosis of abdominal pain and diarrhea. The Question: Which action should the nurse take first?
A. Give the patient an anti-nauseous medication.
B. Initiate Intravenous fluids.
Answer: B. Initiate Intravenous fluids.
The Patient: A 51-year-old male. The Situation: The patient is pale, has dark circles under his eyes, and responds to questions with a soft, low voice. He tells the nurse that he has not slept well for months, but denies any type of pain. The Question: What information is most important for the nurse to obtain?
The Patient: A 51-year-old male. The Situation: The patient is pale, has dark circles under his eyes, and responds to questions with a soft, low voice. He tells the nurse that he has not slept well for months, but denies any type of pain. The Question: What information is most important for the nurse to obtain?
A. The existence of a significant life in the last year that has caused anxiety.
B. Ask the patient when they last slept.
Answer: A. The existence of a significant life in the last year that has caused anxiety.
The Patient: A 70-year-old man dying of prostate cancer. The Situation: Nurse "A," who is in charge of a medical unit, notices that a dying patient continues to moan in pain after receiving intravenous injections of morphine whenever Nurse "B" is caring for him. Nurse "A" suspects that Nurse "B" may be diluting the patient's dose and taking the morphine to feed an addiction. The Question: What should Nurse "A" do in this situation.
The Patient: A 70-year-old man dying of prostate cancer. The Situation: Nurse "A," who is in charge of a medical unit, notices that a dying patient continues to moan in pain after receiving intravenous injections of morphine whenever Nurse "B" is caring for him. Nurse "A" suspects that Nurse "B" may be diluting the patient's dose and taking the morphine to feed an addiction. The Question: What should Nurse "A" do in this situation.
A. Accuse Nurse "B" of stealing morphine.
B. Notify the shift supervisor and unit director of the circumstances before taking action.
Answer: B. Notify the shift supervisor and unit director of the circumstances before taking action
The Patient: A 29-year-old male. The Situation: A lower leg cast was applied yesterday to a fractured leg. Today the patient tells the nurse that he is in "terrible pain." The Question: Which action is most important for the nurse to take?
The Patient: A 29-year-old male. The Situation: A lower leg cast was applied yesterday to a fractured leg. Today the patient tells the nurse that he is in "terrible pain." The Question: Which action is most important for the nurse to take?
A. Check the patient's toes for adequate circulation.
B. Tell him pain with fractures is normal.
Answer: A. Check the patient's toes for adequate circulation.
The Patient: A 54-year-old male who weighs 275 pounds. He is 5' 10" tall and has many family members who have died of heart disease. The Situation: He comes to the clinic stating that he has had several episodes of "chest pain" in the last week. The Question: What is the most important action for the nurse to take?
The Patient: A 54-year-old male who weighs 275 pounds. He is 5' 10" tall and has many family members who have died of heart disease. The Situation: He comes to the clinic stating that he has had several episodes of "chest pain" in the last week. The Question: What is the most important action for the nurse to take?
A. Ask the patient to describe the chest pain.
B. Tell the patient it must be heartburn since nothing bad happened.
Answer: A. Ask the patient to describe the chest pain.
The Patient: A 7-year-old child. The Situation: A nurse arrives with an injection containing preoperative sedation that must be given to the child now. The child asks the nurse if the shot will hurt. The Question: What response should the nurse offer to this child?
The Patient: A 7-year-old child. The Situation: A nurse arrives with an injection containing preoperative sedation that must be given to the child now. The child asks the nurse if the shot will hurt. The Question: What response should the nurse offer to this child?
A. "Yes, but it won't last very long and soon you will be sleepy"
B. "Yes, but it won't hurt much"
Answer: A. "Yes, but it won't last very long and soon you will be sleepy"
The Patient: A 35-year-old female with a history of asthma. The Situation: The patient has been using a steroid inhaler because she is short of breath. However, she states that her shortness of breath is "no better." The Question: What is the most important information for the nurse to obtain?
The Patient: A 35-year-old female with a history of asthma. The Situation: The patient has been using a steroid inhaler because she is short of breath. However, she states that her shortness of breath is "no better." The Question: What is the most important information for the nurse to obtain?
A. If she takes other asthma medication
B. If she exercises
C. Method of using the inhaler
Answer: C. Method of using the inhaler.
The Patient: An older confused male. The Situation: At 3 a.m. the patient, who thinks he is in the bathroom, defecates in the bed. The bed needs to be changed. However, there are no bedsheets on the nursing unit. The Question: What action should the nurse take first?
The Patient: An older confused male. The Situation: At 3 a.m. the patient, who thinks he is in the bathroom, defecates in the bed. The bed needs to be changed. However, there are no bedsheets on the nursing unit. The Question: What action should the nurse take first?
A. Leave the bed without sheets
B. Ask a nursing assistant to go to another unit and borrow linen.
Answer: B. Ask a nursing assistant to go to another unit and borrow linen.
The Patient: A 25-year-old female hospitalized for anorexia. The Situation: The charge nurse denies the patient permission to pass dinner trays. The Question: What is the most important reason for the nurse to deny this anorexic patient permission to pass the dinner trays?
The Patient: A 25-year-old female hospitalized for anorexia. The Situation: The charge nurse denies the patient permission to pass dinner trays. The Question: What is the most important reason for the nurse to deny this anorexic patient permission to pass the dinner trays?
A. There is a chance for bacteria to be spread when passing the dinner tray.
B. Treatment protocol for anorexics mandates that they avoid preoccupation with food.
Answer: B. Treatment protocol for anorexics mandates that they avoid preoccupation with food.
The Patient: A 75-year-old male who had a heart attack four years ago. The Situation: The patient tells the nurse, "Even though I stopped smoking 10 years ago, I have a terrible cough." The Question: What action should the nurse take first?
The Patient: A 75-year-old male who had a heart attack four years ago. The Situation: The patient tells the nurse, "Even though I stopped smoking 10 years ago, I have a terrible cough." The Question: What action should the nurse take first?
A. Auscultate all lung fields
B. Get the doctor to prescribe an antibiotic,
Answer: A. Auscultate all lung fields
The Patient: A frail 88-year-old male who has recently become slightly confused. The Situation: The nurse is making a home visit and assesses the safety features of the home environment. The Question: Which suggestion would be most important for the nurse to provide the family?
The Patient: A frail 88-year-old male who has recently become slightly confused. The Situation: The nurse is making a home visit and assesses the safety features of the home environment. The Question: Which suggestion would be most important for the nurse to provide the family?
A. Watch him at all times
B. Eliminate any throw rugs from the floor that may cause him to trip.
C. Make sure he has all his belongings are all organized.
Answer: B. Eliminate any throw rugs from the floor that may cause him to trip.
The Patient: A 55-year-old female with a family history of hypertension. The Situation: The patient is concerned about her health and states, "I have had severe headaches for the last six months. I think I might have high blood pressure." The nurse determines that the woman's blood pressure is 138/86 (high normal). The Question: What action would be best for the nurse to take?
The Patient: A 55-year-old female with a family history of hypertension. The Situation: The patient is concerned about her health and states, "I have had severe headaches for the last six months. I think I might have high blood pressure." The nurse determines that the woman's blood pressure is 138/86 (high normal). The Question: What action would be best for the nurse to take?
A. Ask the patient about the frequency, timing, and quality of her headaches.
B. Ask the patient if she takes medication for her headaches.
C. Ask the patient if she has other symptoms.
Answer: A. Ask the patient about the frequency, timing, and quality of her headaches.
The Patient: An elderly female accompanied by her middle-aged son. The Situation: The patient is being discharged after a 15-day stay in the medical unit, and the son offers the nurse a box of candy as a gesture of thanks for caring for his mother. The Question: What should the nurse do in response to the offer of this gift?
The Patient: An elderly female accompanied by her middle-aged son. The Situation: The patient is being discharged after a 15-day stay in the medical unit, and the son offers the nurse a box of candy as a gesture of thanks for caring for his mother. The Question: What should the nurse do in response to the offer of this gift?
A. Sincerely thank the son and take the candy home
B. Sincerely thank the son, but tell her you do not eat candy.
C. Sincerely thank the son and share the candy with all staff members on the units.
Answer: C Sincerely thank the son, and share the candy with all staff members on the unit.
The Patient: A 25-year-old female who has smoked since age 12. The Situation: The patient is complaining of "skipped heartbeats." The Question: Which instruction is most important for the nurse to provide this patient.
The Patient: A 25-year-old female who has smoked since age 12. The Situation: The patient is complaining of "skipped heartbeats." The Question: Which instruction is most important for the nurse to provide this patient.
A. Call for assistance if she feels week or dizzy when getting out of bed.
B. Try to relax.
C. Don't worry about it.
Answer: A. Call for assistance if she feels weak or dizzy when getting out of bed.
The Patients: 1. A 42-year-old with diabetes who is blind and is asking to get up and moved to a chair. 2. An 88-year-old with lower-body paralysis who wants to be turned in bed. 3. A 17-year-old with asthma who smokes and has been in the bathroom for 30 minutes. 4. A 55-year-old with cardiac disease tells the nurse, "Get the TV fixed or I am leaving this place." The Situation: The nurse is caring for these four patients. The Question: Which patient should the nurse see first?
The Patients: 1. A 42-year-old with diabetes who is blind and is asking to get up and moved to a chair. 2. An 88-year-old with lower-body paralysis who wants to be turned in bed. 3. A 17-year-old with asthma who smokes and has been in the bathroom for 30 minutes. 4. A 55-year-old with cardiac disease tells the nurse, "Get the TV fixed or I am leaving this place." The Situation: The nurse is caring for these four patients. The Question: Which patient should the nurse see first?
A. The 17-year old with asthma who may be smoking in the bathroom.
B. A 42-year-old with diabetes who is blind and is asking to get up and moved to a chair.
C. An 88-year-old with lower-body paralysis who wants to be turned in bed.
D. A 55-year-old with cardiac disease tells the nurse, "Get the TV fixed or I am leaving this place."
Answer: A. The 17-year old with asthma who may be smoking in the bathroom.
The Patient: A 70-year-old male who is relatively healthy. The Situation: A liquid mediation is prescribed for this patient. The Question: Prior to administering the prescribed medication, what intervention has the highest priority?
The Patient: A 70-year-old male who is relatively healthy. The Situation: A liquid mediation is prescribed for this patient. The Question: Prior to administering the prescribed medication, what intervention has the highest priority?
A. Determine if the patient is allergic to the medication
B. Ask if the patient has taken any similar medications to that one.
C. Determine the exact dosage needed.
Answer: A. Determine if the patient is allergic to the medication.
The Patient: A fifty-eight-year-old female. The Situation: While the nurse is offering the patient her morning medications, she tells the nurse that she does not recall ever taking a pill that was pink-colored. The Question: What should the nurse do in response to this patient's comment?
The Patient: A fifty-eight-year-old female. The Situation: While the nurse is offering the patient her morning medications, she tells the nurse that she does not recall ever taking a pill that was pink-colored. The Question: What should the nurse do in response to this patient's comment?
A. Assume she is confused and continue to offer the medication.
B. Withhold the medication until the patient's prescription is verified.
C. Discard the medication.
Answer: B. Withhold the medication until the patient's prescription is verified.
The Patients: 1. A 63-year-old with a burn on the left lower leg is complaining of pain. 2. A 45-year-old with pneumonia, complaining of shortness of breath. 3. A 31-year-old with abdominal pain who has just vomited blood. 4. An 88-year-old who has right-sided paralysis and wants to be helped to the bathroom immediately. The Situation: The nurse is caring for these patients. The Question: Whom should the nurse see first?
The Patients: 1. A 63-year-old with a burn on the left lower leg is complaining of pain. 2. A 45-year-old with pneumonia, complaining of shortness of breath. 3. A 31-year-old with abdominal pain who has just vomited blood. 4. An 88-year-old who has right-sided paralysis and wants to be helped to the bathroom immediately. The Situation: The nurse is caring for these patients. The Question: Whom should the nurse see first?
A. The 45-years old with pneumonia and shortness of breath.
B. A 63-year-old with a burn on the left lower leg who is complaining of pain.
C. A 31-year-old with abdominal pain who has just vomited blood.
D. . An 88-year-old who has right-sided paralysis and wants to be helped to the bathroom immediately.
Answer: A. The 45-years old with pneumonia and shortness of breath.
The Patients: 1. A 13-year-old female with a kidney infection reports that there is "lots of blood" in her urine. 2. An 18-year-old male with acute alcohol poisoning who is seeing "bugs on the walls." 3. A 21-year-old female with inflammatory bowel disease who has soaked a dressing three hours after surgery. 4. A 25-year old male is sobbing in his room after being told that he has testicular cancer. The Situation: The nurse is caring for these four patients. The Question: Whom should the nurse see first?
The Patients: 1. A 13-year-old female with a kidney infection reports that there is "lots of blood" in her urine. 2. An 18-year-old male with acute alcohol poisoning who is seeing "bugs on the walls." 3. A 21-year-old female with inflammatory bowel disease who has soaked a dressing three hours after surgery. 4. A 25-year old male is sobbing in his room after being told that he has testicular cancer. The Situation: The nurse is caring for these four patients. The Question: Whom should the nurse see first?
A. A 13-year-old female with a kidney infection reports that there is "lots of blood" in her urine.
B. An 18-year-old male with acute alcohol poisoning who is seeing "bugs on the walls."
C. A 21-year-old female with inflammatory bowel disease who has soaked a dressing three hours after surgery.
D. A 25-year old male is sobbing in his room after being told that he has testicular cancer.
Answer: C. The 21-years old who is three hours postoperative and has a soaked dressing.
The Patient: A 45-year-old female who is 5' 2" tall, weighs 200 pounds, and has smoked since age 21. The Situation: The patient comes to the clinic with a complaint of "leg pain." The Question: It is most important for the nurse to obtain information about which previous occurrence?
The Patient: A 45-year-old female who is 5' 2" tall, weighs 200 pounds, and has smoked since age 21. The Situation: The patient comes to the clinic with a complaint of "leg pain." The Question: It is most important for the nurse to obtain information about which previous occurrence?
A. Ask when the patient smoked her last cigarette.
B. When did her leg hurt last,
C. A previous blood clot in the leg
Answer: C. A previous blood clot in the leg
The Patient: A 61-year-old female. The Situation: The patient has a fever of unknown origin. The nurse administered a fever-reducing medication 30 minutes ago. At this time there has been no decrease in the patient's fever. The Question: What action would be best for the nurse to take?
The Patient: A 61-year-old female. The Situation: The patient has a fever of unknown origin. The nurse administered a fever-reducing medication 30 minutes ago. At this time there has been no decrease in the patient's fever. The Question: What action would be best for the nurse to take?
A. Give the patient more fever-reducing medication.
B. Sponge the patient with cool water.
C. Wait thirty more minutes for the medicine to kick in.
Answer: B. Sponge the patient with cool water.
The Patient: A 41-year-old male. The Situation: The patient is complaining of severe stomach pain and states that he has been "vomiting all the time." The Question: What should the nurse do first?
The Patient: A 41-year-old male. The Situation: The patient is complaining of severe stomach pain and states that he has been "vomiting all the time." The Question: What should the nurse do first?
A. Prescribe an anti-vomiting medication
B. Administer a prescribed pain medication
C. Check for dehydration from vomiting.
Answer: B. Administer a prescribed pain medication
The Patient: The wife of a wealthy owner of the town's bank. The Situation: The patient and her husband arrive on the unit. While orienting the patient to the hospital room, the nurse notices that the patient has placed a large amount of cash and some expensive earrings in the drawer of the bedside table. The Question: What is the best action for the nurse to take?
The Patient: The wife of a wealthy owner of the town's bank. The Situation: The patient and her husband arrive on the unit. While orienting the patient to the hospital room, the nurse notices that the patient has placed a large amount of cash and some expensive earrings in the drawer of the bedside table. The Question: What is the best action for the nurse to take?
A. Advise the patient to have her husband take the items home when he leaves.
B. Offer to put the items in a safe downstairs.
C. Offer to put the items in the nurses' station.
Answer: A. Advise the patient to have her husband take the items home when he leaves.
The Patient: A 65-year- old male. The Situation: The family brings the patient to the emergency room because he just took an entire bottle of pills. The Question: What action should the nurse take first?
The Patient: A 65-year- old male. The Situation: The family brings the patient to the emergency room because he just took an entire bottle of pills. The Question: What action should the nurse take first?
A. Prescribe medicine to induce vomiting.
B. Determine the patient's level of consciousness.
C. Ask the family why he may have taken an entire bottle of pills.
Answer: B. Determine the patient's level of consciousness.
The Patient: An 80-year-old male who has used continuous oxygen for the past three years. The Situation: While making a home visit, the wife tells the nurse that her husband was doing well on 2 liters of oxygen per minute until late last night when he developed severe shortness of breath on the way to the bathroom. The Question: What action should the nurse take first?
The Patient: An 80-year-old male who has used continuous oxygen for the past three years. The Situation: While making a home visit, the wife tells the nurse that her husband was doing well on 2 liters of oxygen per minute until late last night when he developed severe shortness of breath on the way to the bathroom. The Question: What action should the nurse take first?
A. Assess the patient's oxygen saturation by a pulse oximeter.
B. Ask the patient to lie down and wait to see if it happens again.
C. Begin administering 2.5 liters of oxygen per minute.
Answer: A. Assess the patient's oxygen saturation by a pulse oximeter.
When is Mag contraindicated for anticonvulsant therapy?
When is Mag contraindicated for anticonvulsant therapy?
Answer: Myasthenia Gravis or reduced renal function or if seizure occurs after 2nd loading bolus
What can cause the placenta to attach abnormally?
What can cause the placenta to attach abnormally?
Answer: Multiple c/s, artificial reproductive therapy, d&c
What conditions mimic PreE/ eclampsia
What conditions mimic PreE/ eclampsia
Answer: Cocaine intox, lupus nephritis, chronic renal fx, acute fatty liver
Serum creatinine needs to be above what to be classed as proteinuria?
Serum creatinine needs to be above what to be classed as proteinuria?
Answer: 0.3mg
Classified as PreE if 24 urine collection is what?
Classified as PreE if 24 urine collection is what?
Answer:
Above 300mg in 24 hr urine
Serum creatinine >1.1 mg
The nurse is participating in the development of a research study. What elements of the computer should the nurse ensure are in place before the study begins?
The nurse is participating in the development of a research study. What elements of the computer should the nurse ensure are in place before the study begins?
1. Computer speed adequate
2. Printer drivers installed
3. Word processing program
4. Computer storage capacity adequate
5. Appropriate software programs
Answer:
1. Computer speed adequate
3. Word processing program
4. Computer storage capacity adequate
5. Appropriate software programs
The nurse educator is considering ways to impact the learning of students through the use of computer technology. Which actions should the educator take to achieve this goal?
The nurse educator is considering ways to impact the learning of students through the use of computer technology. Which actions should the educator take to achieve this goal?
1. Assign distance learners to conduct a research study of current evidence-based articles on caring for the diabetic client.
2. Expect that notification of clinical absences be provided by e-mail.
3. Require a clinical group to make daily reflective entries in an online journal.
4. Provide extra credit for academic work that is created on a computer as an electronic file.
5. Encourage the learners to access online NCLEX review questions as a way to assess their classroom learning.
Answer:
1. Assign distance learners to conduct a research study of current evidence-based articles on caring for the diabetic client.
3. Require a clinical group to make daily reflective entries in an online journal.
5. Encourage the learners to access online NCLEX review questions as a way to assess their classroom learning.
A nurse educator believes computers can enhance student learning. Which actions should the instructor take to demonstrate this belief?
A nurse educator believes computers can enhance student learning. Which actions should the instructor take to demonstrate this belief?
1. Allow students to research a nursing topic either by going to the library or via an online literature search.
2. Require a student to remediate after a failed test by completing appropriate computer-assisted instruction modules.
3. Use PowerPoint slides to reinforce complex concepts during classroom lectures.
4. Assign a collaborative group project to students enrolled in an online course.
5. Use computer-generated graphics to make written material less monotonous.
Answer:
1. Allow students to research a nursing topic either by going to the library or via an online literature search.
2. Require a student to remediate after a failed test by completing appropriate computer-assisted instruction modules.
3. Use PowerPoint slides to reinforce complex concepts during classroom lectures.
4. Assign a collaborative group project to students enrolled in an online course.
The nurse is beginning a physical assessment of a client who is a freelance computer information technologist. On which areas should the nurse place particular emphasis during this assessment?
The nurse is beginning a physical assessment of a client who is a freelance computer information technologist. On which areas should the nurse place particular emphasis during this assessment?
1. Vision
2. Hearing
3. Back flexibility
4. Hand range of motion
5. Range of motion of arms
Answer:
1. Vision
3. Back flexibility
4. Hand range of motion
5. Range of motion of arms
The nurse is accessing information about standard classification of terms prior to documenting in a client's computerized clinical record. Which systems should the nurse consider using for this documentation?
The nurse is accessing information about standard classification of terms prior to documenting in a client's computerized clinical record. Which systems should the nurse consider using for this documentation?
1. ANA
2. HIPAA
3. NANDA
4. The Omaha System
5. HHCC
6. NOC
Answer:
3. NANDA
4. The Omaha System
5. HHCC
6. NOC
A client asks what is done to keep computerized personal health information confidential. How should the nurse respond?
A client asks what is done to keep computerized personal health information confidential. How should the nurse respond?
1. "Don't worry; your information is always safe."
2. "Information in our system requires a password to retrieve."
3. "Our system was designed with a lot of input from nursing staff."
4. "I can see why you're worried, with all the computer hackers out there these days."
Answer: 2. "Information in our system requires a password to retrieve."
The nurse accesses previous hospitalization information to learn more about a client's previous health history. In what way is the availability of the client's health information assisting with the planning to address new care needs?
The nurse accesses previous hospitalization information to learn more about a client's previous health history. In what way is the availability of the client's health information assisting with the planning to address new care needs?
1. Ability to monitor quality
2. Access warehoused data (stored data)
3. Client sharing of knowledge that influences health
4. Constant availability of client health information
Answer: 4. Constant availability of client health information
The nurse wants to search for articles having to do with a client care problem. Which database should the nurse use to find this information?
The nurse wants to search for articles having to do with a client care problem. Which database should the nurse use to find this information?
1. CINAHL
2. Google
3. ERIC
4. PsychINFO
Answer: 1. CINAHL
The nurse educator stores grade data, including homework and assignment scores, in order to track trends. What is the educator using to maintain this information?
The nurse educator stores grade data, including homework and assignment scores, in order to track trends. What is the educator using to maintain this information?
1. Informatics
2. Student record management
3. Data warehousing
4. Management information system (MIS)
Answer: 3. Data warehousing
The nurse needs to complete mandatory continuing education on client safety as part of a regulatory requirement for the hospital. Which computerized approach should the nurse consider to complete this required education?
The nurse needs to complete mandatory continuing education on client safety as part of a regulatory requirement for the hospital. Which computerized approach should the nurse consider to complete this required education?
1. Complete a computerized tutorial on client safety
2. Read information on safety from a website
3. Review the online hospital policies about client safety
4. Complete a literature review on client safety
Answer: 1. Complete a computerized tutorial on client safety
During a home visit, the client with terminal cancer undergoes respiratory arrest; however, the client has a DNR (do not resuscitate) order. What should the nurse do when the spouse wants to call 911?
During a home visit, the client with terminal cancer undergoes respiratory arrest; however, the client has a DNR (do not resuscitate) order. What should the nurse do when the spouse wants to call 911?
1. Assess vital signs.
2. Call 911.
3. Start CPR.
4. Remind the spouse of the client's desires.
Answer: 4. Remind the spouse of the client's desires.
The nurse is attending a seminar that focuses on the changes within the home healthcare industry. Which statements that the nurse makes indicate an understanding of home care as a primary health service delivery system?
The nurse is attending a seminar that focuses on the changes within the home healthcare industry. Which statements that the nurse makes indicate an understanding of home care as a primary health service delivery system?
1. "It's unfortunate that clients can be screened for illnesses in the privacy of their own home."
2. "With people living well into their 70s and 80s, the healthcare system is being stressed immensely."
3. "The cost of acute hospital-based healthcare has become an economic burden to most people."
4. "A client's chronic cardiac problems can be monitored well with in-home health services."
5. "It relieves so much stress when care can come to them instead of their going to the health provider."
Answer:
2. "With people living well into their 70s and 80s, the healthcare system is being stressed immensely."
3. "The cost of acute hospital-based healthcare has become an economic burden to most people."
4. "A client's chronic cardiac problems can be monitored well with in-home health services."
5. "It relieves so much stress when care can come to them instead of their going to the health provider."
The nurse has two older parents who were recently hospitalized at the same time and are being discharged home on the same day. What should the nurse do to ensure these family members receive the highest quality of care in the home?
The nurse has two older parents who were recently hospitalized at the same time and are being discharged home on the same day. What should the nurse do to ensure these family members receive the highest quality of care in the home?
1. Call off from work to provide care to both parents.
2. Adjust personal schedule to provide care to the parents.
3. Move in with the parents until conditions are stabilized.
4. Determine if custodial support is needed for the parents.
5. Find out when the home care nurse is scheduled to arrive.
Answer:
4. Determine if custodial support is needed for the parents.
5. Find out when the home care nurse is scheduled to arrive.
During the first home care visit, the nurse determines that the client needs speech therapy, physical therapy, and custodial care several times a week. When should the nurse schedule the client's care to begin?
During the first home care visit, the nurse determines that the client needs speech therapy, physical therapy, and custodial care several times a week. When should the nurse schedule the client's care to begin?
1. As soon as the nurse completes the initial assessment
2. As soon as the client agrees to the care
3. When the physician signs the plan of care the nurse develops
4. Within 48 hours of the nurse's visit
Answer: 3. When the physician signs the plan of care the nurse develops
The nurse is hired to provide home care through a community agency that is operated by the state health department and financed by taxes. In which type of agency is this nurse employed?
The nurse is hired to provide home care through a community agency that is operated by the state health department and financed by taxes. In which type of agency is this nurse employed?
1. Institution based
2. Private
3. Not-for-profit
4. Official
Answer: 4. Official
A healthcare organization is creating a position description for nurses hired to provide care in their outpatient ambulatory clinics. Which competencies should be included in the position description?
A healthcare organization is creating a position description for nurses hired to provide care in their outpatient ambulatory clinics. Which competencies should be included in the position description?
1. Practice leadership
2. Work in interdisciplinary teams
3. Obtain an advanced degree in nursing
4. Provide culturally sensitive care to a diverse population
5. Use information technology effectively and appropriately
Answer:
1. Practice leadership
2. Work in interdisciplinary teams
4. Provide culturally sensitive care to a diverse population
5. Use information technology effectively and appropriately
The nurse learns that two new home care agencies are opening in a community. What should the nurse consider as reasons why home care agencies are increasing in numbers?
The nurse learns that two new home care agencies are opening in a community. What should the nurse consider as reasons why home care agencies are increasing in numbers?
1. The need for custodial care
2. Third-party payers who support cost control measures
3. The increase in the older adult population
4. The decreasing need for acute care
5. The focus on the needs of the community
Answer:
2. Third-party payers who support cost control measures
3. The increase in the older adult population
The nurse is preparing a teaching brochure that outlines the changes in healthcare delivery systems. What information about consumer health-related values should the nurse include in this brochure?
The nurse is preparing a teaching brochure that outlines the changes in healthcare delivery systems. What information about consumer health-related values should the nurse include in this brochure?
1. Disease prevention is important.
2. Health disparities need to be addressed.
3. Quality of life includes a healthy environment.
4. Health encompasses well-being and quality of life.
5. Individuals can maintain their health through lifestyle changes.
Answer:
1. Disease prevention is important.
3. Quality of life includes a healthy environment.
4. Health encompasses well-being and quality of life.
5. Individuals can maintain their health through lifestyle changes.
A nurse is desired to work in a community health organization. Which type of agency should the nurse consider for employment?
A nurse is desired to work in a community health organization. Which type of agency should the nurse consider for employment?
1. Home care
2. Senior center
3. Wellness center
4. Day- care center
5. Physician practice
Answer:
1. Home care
2. Senior center
3. Wellness center
4. Day- care center
The community health nurse is identifying approaches to support a community's healthcare needs. Which programs should the nurse select to support community-based healthcare?
The community health nurse is identifying approaches to support a community's healthcare needs. Which programs should the nurse select to support community-based healthcare?
1. Smoking-cessation classes
2. Personal safety classes for women
3. Blood pressure measurement clinic
4. Outpatient clinic for minor ailments
5. Allergy injection clinic on weekends
Answer:
1. Smoking-cessation classes
2. Personal safety classes for women
3. Blood pressure measurement clinic
A multiorganization medical system is designing a community-based facility to support the healthcare needs of members who live in an urban area. What should the medical system keep in mind when designing the new facility?
A multiorganization medical system is designing a community-based facility to support the healthcare needs of members who live in an urban area. What should the medical system keep in mind when designing the new facility?
1. Affordability
2. Easy to travel to the facility
3. A focus on the needs of mothers and children
4. Many services available to meet community members' needs
5. Communication of care needs to the community members' other healthcare providers
Answer:
1. Affordability
2. Easy to travel to the facility
4. Many services available to meet community members' needs
5. Communication of care needs to the community members' other healthcare providers
A parish health nurse is working with a particular congregation in setting up a support program for shut-ins within the congregation who are not able to come to regular prayer services. In which role is this nurse functioning?
A parish health nurse is working with a particular congregation in setting up a support program for shut-ins within the congregation who are not able to come to regular prayer services. In which role is this nurse functioning?
1. Counselor
2. Educator
3. Referral source
4. Facilitator
Answer: 4. Facilitator
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